Why Beverage Packaging is Benefited More by Laser Marking?

If you’re in the Food and Beverages industry the term laser marking would have surely come up at one point or another. While you nodded along to what was being said around, you did not really know what the conversation was about. We’re going to fill you in on why it is important in the beverage packing industry and what exactly laser marking is.

What Is Laser Marking?

Laser marking is the process by which a laser beam interacts with a material and alters it’s properties as defined by the machine. There are 4 popular forms of laser marking in the packaging industry, annealing, foaming, coloration, and carbon migration. Each has a specific use in the food and beverage industry. According to the beverage daily, laser marking would be the sustainable technology for beverage packaging in future where wood fibers and paper pulp will replace the plastic!

With the new government regulation about the labels on food, laser marking is becoming more important than ever.

Top Benefits Of Laser Marking For The Beverage Industry

1. Brand Protection by Laser Marking

If you are looking to make a mark on the market then your brand needs protecting. It wouldn’t be wise to have competitors or some local brand trying to copy your style and sell their products as your own. Laser marking helps you achieve just that result. It etches into your packaging leaving only the marks you desire and leaving all else untouched. Your customers should be able to tell you brand simply by just looking at the laser mark on your bottle. An estimate suggests that globally $1.5 trillion worth of counterfeit goods will be sold in 2018. You wouldn’t want a piece of your pie going to someone trying to cheat your customers, would you? With laser machines, you can rely on technologies like smart coding and covert coding to safely protect your brand against any counterfeit attempts. Read this article to find out the top reasons why businesses should use laser marking machine to increase the value of their products.

2. Innovative Solutions For Unique Beverage Applications

Beverage producers are working hard to make not only their drinks exciting and fresh but their packaging as well. With innovative bottle designs, there is a need for an innovation in labeling as well. Traditional labels are not reliable for such schemes. You need to use a good quality laser marker when labeling such items. Prakash Laser is a reputed company that sells laser marker machine. Get in touch with them for their innovative solutions for your laser marking needs.

3. Reliability In Mass Manufacturing

When your operations have scaled to such a large extent, you need to ensure that your product labels are accurate and reliable. Traditional labeling methods are not as adept at giving you the quality and assurance that you need. You would do much better using a laser marking machine instead. Several large organizations such as Dominos have now switched to laser marking to rid themselves of any reliability issues. Moreover, when you need all your processes to go smoothly, you cannot afford a bottle-neck to slow down your supply. The laser marking technology is also doing a great job in other industries like Automotive Industry, Gift Industry, Medical Industry, and much more.

4. Laser Marking For Permanent Marks

How often have you had your products returned and wasted because of your labeling being wiped out of the cans or bottles? Laser marking you will not face this issue. Once a laser mark has been placed on your beverage container you can stop worrying about whether it will stick or not. Laser coding is permanent. You can use these laser printing machines on the glass, pet bottles, paperboard, cardboard, metal, plastic films and a variety of other materials without worrying about whether the printing is going to stick or not. Laser marking is an extremely versatile labeling process which has more applications than you can think of.

5. Affordable And Easy To Maintain

One of the biggest advantages of using a laser machine for your beverage labeling is how easy it is to use and maintain. The machines hardly have any maintenance costs attached to them. In case anything was to break down, the warranty of the machine will cover it. Laser machines are also considerably more affordable than their alternatives. Even though packaging may be a small investment compared to your overall production investment, choosing the right machinery from the start can save you a whole host of trouble in the future. There are more benefits of using laser marking technology in different industries. Here are the 7 advantages of laser marking that will show you how a laser marking machine can grow you products usability and sales significantly

Conclusion

Laser marking is definitely making strides in the packaging industry. It is the future of the packaging and labeling industry due to its effectiveness. Prakash Laser is one of the most reputed laser marking machine suppliers in India, you can always get in touch with them if you have any questions regarding the machines, the costs, and how it works. They’re the experts in this line of work. If you are looking to upgrade your labeling machine, or are on the market for a labeling machine for your production line, you have to consider a laser marking machine.